Lancer was founded more than fifty years ago with a promise never to compromise on quality. Based in San Antonio, Texas, Lancer manufactured parts for beverage dispensing machines. Lancer began creating original products, including the very first mechanically cooled beverage dispensers in 1971, and we’ve been leading innovators in the industry ever since.
Our commitment to creating new and improved beverage dispensing equipment is what sets us apart from the rest. We know that the technology in this industry changes quickly, so we put research and development at the core of our business from the very beginning. In the last five decades, we’ve taken dozens of original, patented products from concept to full production, including beverage and ice dispensers, valves, carbonators, syrup pumps, draft systems and more. In addition to developing new designs, we also work tirelessly to improve the quality and manufacturing efficiency of our existing products. Year after year, we invest millions of dollars into this work because we know it makes a difference for our customers.
We also pride ourselves on valuable partnerships with other leading companies in the food and beverage industry which allow us to provide the perfect machines and parts to deliver for their customers. These relationships have given us a global reach, which we augmented in the 1990s through the acquisition of beverage dispensing companies in Australia, New Zealand, Mexico, Russia, and Brazil. Our international presence and reputation for unmatched quality led to our acquisition in 2006 by Hoshizaki Corporation, the world’s second-largest manufacturer of commercial kitchen equipment. With sales of over $2 billion and a service network in over 60 countries, Hoshizaki has fueled Lancer Worldwide’s growth and expanded our role as a global leader in beverage dispensing.