Founded in 1967 by George and Alfred A. Schroeder, is a leading manufacturer of beverage dispensing equipment. Initially known for designing and producing carbonators and syrup pumps, the company quickly gained a reputation for innovation in the fountain beverage industry.
In 1971, Lancer Corporation designed, engineered, produced, and sold the first mechanically cooled beverage dispensers. This achievement set the stage for Lancer’s subsequent innovations in ice-cooled beverage systems, syrup pumps, and carbonators.
In 1982, Lancer Corporation introduced BIB (Bag-In-Box) syrup pumps. BIB (Bag-In-Box) syrup pumps are devices used in the beverage dispensing industry to pump syrup from a bag-in-box container to a beverage dispenser. BIB syrup pumps are essential components in modern beverage dispensing systems, providing an efficient, hygienic, and cost-effective solution for syrup management in various commercial settings
Lancer Corporation introduced the Escort Juice Dispenser in 1985. The Escort Juice Dispenser was designed to provide efficient and reliable juice dispensing, contributing to Lancer’s reputation for quality and innovation in the beverage
Lancer Corporation introduced the LEV (Lancer Electric Valve) in 1987. The LEV Valve is a high-quality, reliable valve designed for consistent drink quality and performance. Since its introduction, over six million LEV valves have been produced, making it one of the best-selling valves on the market.
Lancer Corporation introduced the Ice Cooled Drop-In (ICDI) Dispenser in 1991. The ICDI dispensers, such as the ICD 2200 and ICD 2300 series, were designed to provide high performance and efficient beverage dispensing. These dispensers featured stainless steel construction, insulated ice bins, and sealed-in cold plates to ensure consistent drink quality and reliability.
Lancer Corporation started operations in Adelaide, Australia in 1995. The acquisition of Glenn Pleass Holdings Pty. Ltd. facilitated this move, allowing Lancer to establish a significant manufacturing and distribution foothold in Australia, further strengthening their operations in the Asia-Pacific region
In 1996, Lancer Corporation made significant strides in its product development and market expansion. The advancements helped Lancer strengthen its market position and expand its reach, catering to the growing demands of the beverage industry. Lancer began to establish a stronger foothold in European, Asia-Pacific, Latin America, Middle East and Far East markets.
Lancer Corporation acquired Applied Beverage Solutions Ltd. in February 1997. This acquisition was part of Lancer’s strategy to expand its product line and enhance its international presence. Applied Beverage Solutions, based in Auckland, New Zealand, manufactures soft drink and beer dispensing systems, complementing Lancer’s existing offerings and supporting their growth in the global market
Lancer Corporation opened its European headquarters, Lancer Europe N.V., in Zaventem, Belgium in 1997. This move was part of our strategy to expand their international presence and better serve the markets in Europe, the Middle East, and Africa
Lancer Corporation opened a UK office in 2003. This expansion was part of Lancer’s broader strategy to enhance its global presence and better serve its international customers, particularly in the European market
The FS16, launched by Lancer Corporation in 2004, is a high-capacity ice beverage dispenser designed for commercial use. It features innovative technologies aimed at improving the efficiency and quality of ice beverage dispensing.
In February 2006, Hoshizaki America, Inc. completed the acquisition of Lancer Corporation. This transaction, valued at approximately $215 million, saw Lancer Corporation’s stockholders receiving $22.00 per share in cash. Following the acquisition, Lancer’s stock ceased trading on the American Stock Exchange and was delisted.
Lancer Corporation launched the Touch Screen Tower in 2014. This innovative beverage dispenser features a user-friendly digital touchscreen, customizable lighting patterns, and a compact design suitable for various settings. The Touch Screen Tower can dispense up to 10 brands in less than 10 inches of counter space, offering a flexible and engaging beverage dispensing solution for customers
Lancer Corporation launched the Touch Point Dispenser in 2015. This dispenser merges advanced technology with a user-friendly interface to enhance the beverage dispensing experience. The Touch Point Dispenser can dispense up to 12 brands and four bonus flavors, offering 132 flavor combinations.
Equipped with a cutting-edge touchscreen to enhance your beverage dispensing experience, Lancer™ Worldwide’s IBD Bold 30i™ delivers versatility, aesthetics, and superior beverage quality, all backed by our best-in-class warranty and Lancer Link™ IoT integration. Launched in 2021, the IBD Bold 30i™ propels your beverage dispensing into the next generation for a hassle-free and highly profitable ownership experience.